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Zapier integration



A. Terminology

  • Zapier is a marketplace solution for easy API connectivity of over 1,500 solutions. Zapier has free and paid account options.
  • Zap - individual trigger or action that can be seen as a successful link between Salestrekker and another solution (only one at the time).
  • Trigger - an event in Salestrekker that will result in some action in linked solution (e.g. New deal in Salestrekker adding new contact in ActiveCampaign).
  • Action - the resulting action in Salestrekker caused from a trigger in another solution (e.g. Formstack web form creating a new deal in Salestrekker).
  • Early Access - need to follow manual process in linking the apps
  • Full Access - we can build 'out of the box' Zaps for novice users

B. Getting Zapier Account

Go to https://zapier.com/ and create your free account:


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C. Find Salestrekker

Log in to Zapier and go to 'Apps'. Search for 'Salestrekker'. 


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D. Create a Zap

1. Click on Create Zap


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2. Select app to 'trigger' an action


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3. Add your account in that app, compulsory and optional detail relevant to the app (see examples below for how to)


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4. Select app where action will occur


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4. Switch the Zap 'On'


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E. Examples

Face book add lead creating a new deal in Salestrekker:


New deal in Salestrekker adding contact to Hubspot distribution list:





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